Never miss a moment to connect with customers

See how your data-driven marketing measures up, and discover your roadmap to digital maturity.

In partnership with

In partnership with The Boston Consulting Group

Everyday there are hundreds of chances to engage with customers digitally

But research into data-driven marketing maturity by Boston Consulting Group (BCG) finds only 2% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.*

These businesses have a sustainable competitive advantage

Companies leading the way in multi-moment marketing see 30% cost efficiency savings and a 20% increase in revenue.*

Find out more

Your roadmap to digital marketing maturity

The Digital Maturity Benchmark is a diagnostic tool developed based on our in-depth research with BCG. The tool analyses where your business sits on the path to full data-driven marketing and attribution.

Then, it generates a personalised, consultative, interactive report. This benchmarks your organisation against others in your industry and makes both strategic and tactical recommendations to help you level up.

How it works

Benchmark which stage your organisation is at on our digital maturity scale.

  1. Nascent

    Businesses at this stage work on a campaign-by-campaign basis, using external data and direct buys with limited link to sales.

  2. Emerging

    In these businesses, there is some use of owned data in automated buying, with single-channel optimisation and testing.

  3. Connected

    By now, data is integrated and activated across channels with a demonstrated link to ROI or sales proxies.

  4. Multi-moment

    At this stage, businesses have dynamic execution optimised towards a single-customer view across channels.

How it works

Dig deeper into how your organisation performs across the 6 dimensions of digital marketing efficiency and profitability.

Organisation

Improve decision-making and results by working collaboratively across teams and with specialised partners

  • Attribution

    Accurately measure and value customer touchpoints

  • Assets and ads

    Deliver attention-driving, intuitive experiences across digital touchpoints

  • Audience

    Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel

  • Access

    Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control

  • Automation

    Optimise marketing operations to drive profitability and growth

How it works

Use the insights from your report to identify how to drive your organisation to the next level, and work with others in your company and your partners to achieve this.

In partnership with

In partnership with The Boston Consulting Group
photo of devices

Benchmark your business now

Discover how your marketing maturity measures up, plan your progress, reach more customers.

This in-depth assessment takes around 30-minutes to complete.

Start the assessment now
*BCG identified these figures by examining success factors and capabilities in over 40 companies across eight industries - read more.
Group 4 Created with Sketch. ? ?