Digital transformation through data

Discover how your data maturity measures up against other news organizations, plan your progress and move up the scale.

In collaboration with

Improve how you engage and monetize your audience

Across your business, there are a multitude of opportunities to capture value by improving overall reader engagement, increasing direct-paying relationships with readers and driving additional revenue from advertisers.

Your roadmap to data maturity

The Data Maturity Benchmark is a diagnostic tool based on our study with Deloitte of how news and media organizations leverage data to drive engagement and monetization across their digital properties.

Study

First, it analyzes where your business sits on the path to full data maturity.
Then, it generates a personalized interactive report to help you level up.

How it works

Find out where your retail organization is on the data maturity scale

Nascent
Developing
Mature
Leading

Nascent

Organizations at this stage have the basic tools, but they often face cultural challenges to truly embracing data-supported decision-making.

Developing

These organizations are able to drive value from data in some pockets of their business. Leadership recognises data as a priority, but is unclear on how to unlock the best returns.

Mature

Data-informed decision making is the standard across much of the business. While the technology and tools support various use cases, they are mostly on a project basis and not business as usual.

Leading

These organizations see data as an integral part of achieving their strategic objectives. They experiment with innovative, data-oriented projects and technologies that help drive the industry forward.

Dig deeper into how your news organization prioritises data across four key dimensions

Strategic direction & data foundations

Understand the role of data and the core capabilities required to successfully activate data within the organization.

Reader engagement

Understand critical audience segments and how to satisfy their preferences.

Reader revenue

Drive financial value directly from readers, whether through subscriptions or net new revenue opportunities.

Advertising revenue

Reach the right audience and deliver high-impact ad campaigns that do not diminish the reader experience.

Use these insights to identify where you need to develop to drive your organization to the next level

In collaboration with

^* For the purpose of this study, “data” is defined as audience data that encompasses first-, second-, and third-party data collected on user characteristics (such as location and demographic), reader engagement (such as page views and click-through rates) and transaction history (as it pertains to paying for content or other ancillary products and services). The use of data is under the assumption that publishers and their technology providers have received consent from users as defined by local policies and regulations.