Data Maturity report
This report will show you how you score across the key dimensions, and what to do to get to the next level, Mature.
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Developing
Your overall data maturity
Developing (1-2)
This is the second of the four levels of maturity. You are able to drive value from data in some pockets of the business. Leadership recognises data as a priority, but is unclear on how to unlock the best returns.
Maturity Benchmark
Your company 거북이 미디어 전략 연구소 has a rating of 1.5 which is a maturity level of Developing .
The industry average is 1.8 which is a maturity level of Developing . not available yet.
The industry best is 3.7 which is a maturity level of Leading . not available yet.
Dimensions of data maturity
Together with Deloitte, we identified the dimensions that can drive your digital transformation through data. Click the icons to see how you perform in each.
Strategic direction and data foundations
Strategic direction and data foundations
Maturity Benchmark
Your company 거북이 미디어 전략 연구소 has a rating of 2 which is a maturity level of Mature .
The industry average is 2.2 which is a maturity level of Mature . not available yet.
The industry best is 4 which is a maturity level of Leading . not available yet.
You could be Leading
Here's how you get there:
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Broadcast a thoughtful data strategy
Craft messaging that captures your organization`s approach to handling and activating data. Encourage leadership at all levels to communicate this message to team members.
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Foster collaboration and cross-functional teamwork
Incorporate data strategy messaging in team meetings. Establish key performance indicators (KPIs) that drive collaboration across organizational silos and incentivise cross-functional performance.
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Democratize your data
Create intuitive tools and portals that enable access to relevant audience data for all team members. Provide trainings and educational resources to team members and encourage use of available resources.
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Data Activation Guide
Many Mature publishers have a well-established data strategy but want to see what other publishers are doing. Start with the Data Foundations section of the Data Activation Guide to see how some Leading publishers have developed their cultural, skills-based, data-related, and technological foundations.
Data Activation Guide
Reader Engagement
Reader Engagement
Maturity Benchmark
Your company 거북이 미디어 전략 연구소 has a rating of 1.5 which is a maturity level of Developing .
The industry average is 1.8 which is a maturity level of Developing . not available yet.
The industry best is 3.7 which is a maturity level of Leading . not available yet.
You could be Mature
Here's how you get there:
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Measure it to improve it
Identify organizational objectives and tie key performance metrics to those objectives.
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Understand what makes your audience tick
Build technical teams to enhance segmentation practices and improve on foundational understandings of how audiences engage with your platform.
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Connect data to your content
Deploy technology solutions to support cross-functional collaboration between data and editorial teams and help guide content decisions.
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Make the experience intuitive
Capture and organize audience on-site behavioral data to inform user interface and design decisions.
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Unlock insights from your Google Analytics data
Understand your different segments of readers and how they engage with your site.
News Consumer Insights -
Data Activation Guide
Many Developing publishers still need to get their cultural, skills-based, data-related, and technological foundations right. The Data Foundations section of the Data Activation Guide provides tips and best practices to overcome some of these challenges.
Data Activation Guide
Advertising Revenue
Advertising Revenue
Maturity Benchmark
Your company 거북이 미디어 전략 연구소 has a rating of 1 which is a maturity level of Developing .
The industry average is 1.8 which is a maturity level of Developing . not available yet.
The industry best is 3.5 which is a maturity level of Leading . not available yet.
You could be Mature
Here's how you get there:
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Build and enhance the understanding of your audience
Start to layer in data that tells you how readers behave online and how this impacts the value they bring. Build technical teams to enhance segmentation practices and improve on foundational understandings of how audiences engage with your platform.
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Connect the right audience to the right advertiser
Collaborate with your advertisers to identify the audiences they want to reach. Start incorporating advertiser input into audience segmentation practices.
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Know the value of your audience
Monitor the performance of different audiences across your sales mix. Analyze and record insights across segments to develop a long-term understanding of audience segment performance.
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Make the most of your platform mix
Review historical performance of advertising sales across channels to begin developing a successful sales mix strategy.
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Data Activation Guide
Many Developing publishers still need to get their cultural, skills-based, data-related, and technological foundations right. The Data Foundations section of the Data Activation Guide provides tips and best practices to overcome some of these challenges.
Data Activation Guide