Data Maturity report

You could be Leading

Here's how you get there:

• Broadcast a thoughtful data strategy

  Craft messaging that captures your organization`s approach to handling and activating data. Encourage leadership at all levels to communicate this message to team members.

  
  

• Foster collaboration and cross-functional teamwork

  Incorporate data strategy messaging in team meetings. Establish key performance indicators (KPIs) that drive collaboration across organizational silos and incentivise cross-functional performance.

  
  

• Democratize your data

  Create intuitive tools and portals that enable access to relevant audience data for all team members. Provide trainings and educational resources to team members and encourage use of available resources.

  
  

• Data Activation Guide

  Many Mature publishers have a well-established data strategy but want to see what other publishers are doing. Start with the Data Foundations section of the Data Activation Guide to see how some Leading publishers have developed their cultural, skills-based, data-related, and technological foundations.

  
  Data Activation Guide

You could be Mature

Here's how you get there:

• Measure it to improve it

  Identify organizational objectives and tie key performance metrics to those objectives.

  
  

• Understand what makes your audience tick

  Build technical teams to enhance segmentation practices and improve on foundational understandings of how audiences engage with your platform.

  
  

• Connect data to your content

  Deploy technology solutions to support cross-functional collaboration between data and editorial teams and help guide content decisions.

  
  

• Make the experience intuitive

  Capture and organize audience on-site behavioral data to inform user interface and design decisions.

  
  

• Unlock insights from your Google Analytics data

  Understand your different segments of readers and how they engage with your site.

  
  News Consumer Insights

• Data Activation Guide

  Many Developing publishers still need to get their cultural, skills-based, data-related, and technological foundations right. The Data Foundations section of the Data Activation Guide provides tips and best practices to overcome some of these challenges.

  
  Data Activation Guide

You could be Mature

Here's how you get there:

• Build and enhance the understanding of your audience

  Start to layer in data that tells you how readers behave online and how this impacts the value they bring. Build technical teams to enhance segmentation practices and improve on foundational understandings of how audiences engage with your platform.

  
  

• Connect the right audience to the right advertiser

  Collaborate with your advertisers to identify the audiences they want to reach. Start incorporating advertiser input into audience segmentation practices.

  
  

• Know the value of your audience

  Monitor the performance of different audiences across your sales mix. Analyze and record insights across segments to develop a long-term understanding of audience segment performance.

  
  

• Make the most of your platform mix

  Review historical performance of advertising sales across channels to begin developing a successful sales mix strategy.

  
  

• Data Activation Guide

  Many Developing publishers still need to get their cultural, skills-based, data-related, and technological foundations right. The Data Foundations section of the Data Activation Guide provides tips and best practices to overcome some of these challenges.

  
  Data Activation Guide