Data Maturity report

This report will show you how you score across the key dimensions, and what to do to get to the next level, Mature.

In collaboration with
deloitte logo google-news-initiative logo

거북이 미디어 전략 연구소
May 2019
Your Data Maturity level is

Developing

Next level: Mature

Your overall data maturity

/4

Developing (1-2)

This is the second of the four levels of maturity. You are able to drive value from data in some pockets of the business. Leadership recognises data as a priority, but is unclear on how to unlock the best returns.

Maturity Benchmark

Your company 거북이 미디어 전략 연구소 has a rating of 1.5 which is a maturity level of Developing .

The industry average is 1.8 which is a maturity level of Developing . not available yet.

The industry best is 3.7 which is a maturity level of Leading . not available yet.


Dimensions of data maturity

Together with Deloitte, we identified the dimensions that can drive your digital transformation through data. Click the icons to see how you perform in each.

Strategic direction and data foundations

Strategic direction and data foundations

Doing this well means that data is understood universally, it supports key business objectives, and there are robust data resources and technologies in place.
Mature
in this dimension
2.0/4
There is widespread knowledge and respect for the role data plays in achieving the overall business strategy.

Maturity Benchmark

Your company 거북이 미디어 전략 연구소 has a rating of 2 which is a maturity level of Mature .

The industry average is 2.2 which is a maturity level of Mature . not available yet.

The industry best is 4 which is a maturity level of Leading . not available yet.

Strategic direction and data foundations logo

You could be Leading

Here's how you get there:

  • Broadcast a thoughtful data strategy

    Craft messaging that captures your organization`s approach to handling and activating data. Encourage leadership at all levels to communicate this message to team members.

  • Foster collaboration and cross-functional teamwork

    Incorporate data strategy messaging in team meetings. Establish key performance indicators (KPIs) that drive collaboration across organizational silos and incentivise cross-functional performance.

  • Democratize your data

    Create intuitive tools and portals that enable access to relevant audience data for all team members. Provide trainings and educational resources to team members and encourage use of available resources.

  • Data Activation Guide

    Many Mature publishers have a well-established data strategy but want to see what other publishers are doing. Start with the Data Foundations section of the Data Activation Guide to see how some Leading publishers have developed their cultural, skills-based, data-related, and technological foundations.

    Data Activation Guide

Reader Engagement

Reader Engagement

Reader engagement is crucial to acquiring and retaining readers and increasing share of attention. Without an engaged readership, a news company cannot secure the subscription and advertising opportunities it needs to survive and thrive.
Developing
in this dimension
1.5/4
You know what the broad audience segments are and start to uncover discrete audience insights using basic web analytics tools. However, reader experience and content decisions are still driven by “gut instinct.”

Maturity Benchmark

Your company 거북이 미디어 전략 연구소 has a rating of 1.5 which is a maturity level of Developing .

The industry average is 1.8 which is a maturity level of Developing . not available yet.

The industry best is 3.7 which is a maturity level of Leading . not available yet.

Reader Engagement logo

You could be Mature

Here's how you get there:

  • Measure it to improve it

    Identify organizational objectives and tie key performance metrics to those objectives.

  • Understand what makes your audience tick

    Build technical teams to enhance segmentation practices and improve on foundational understandings of how audiences engage with your platform.

  • Connect data to your content

    Deploy technology solutions to support cross-functional collaboration between data and editorial teams and help guide content decisions.

  • Make the experience intuitive

    Capture and organize audience on-site behavioral data to inform user interface and design decisions.

  • Unlock insights from your Google Analytics data

    Understand your different segments of readers and how they engage with your site.

    News Consumer Insights
  • Data Activation Guide

    Many Developing publishers still need to get their cultural, skills-based, data-related, and technological foundations right. The Data Foundations section of the Data Activation Guide provides tips and best practices to overcome some of these challenges.

    Data Activation Guide

Advertising Revenue

Advertising Revenue

Leading news companies know their readers better than anyone, and they create content to attract and retain those readers. They act as advisors in the creative and campaign development process to deliver high-impact, relevant advertising that does not diminish the reader experience.
Developing
in this dimension
1.0/4
You use combinations of pre-built segments to assemble campaigns for advertisers. Meanwhile, you use exchanges / PMPs in a reactive way, primarily to monetize remnant inventory.

Maturity Benchmark

Your company 거북이 미디어 전략 연구소 has a rating of 1 which is a maturity level of Developing .

The industry average is 1.8 which is a maturity level of Developing . not available yet.

The industry best is 3.5 which is a maturity level of Leading . not available yet.

Advertising Revenue logo

You could be Mature

Here's how you get there:

  • Build and enhance the understanding of your audience

    Start to layer in data that tells you how readers behave online and how this impacts the value they bring. Build technical teams to enhance segmentation practices and improve on foundational understandings of how audiences engage with your platform.

  • Connect the right audience to the right advertiser

    Collaborate with your advertisers to identify the audiences they want to reach. Start incorporating advertiser input into audience segmentation practices.

  • Know the value of your audience

    Monitor the performance of different audiences across your sales mix. Analyze and record insights across segments to develop a long-term understanding of audience segment performance.

  • Make the most of your platform mix

    Review historical performance of advertising sales across channels to begin developing a successful sales mix strategy.

  • Data Activation Guide

    Many Developing publishers still need to get their cultural, skills-based, data-related, and technological foundations right. The Data Foundations section of the Data Activation Guide provides tips and best practices to overcome some of these challenges.

    Data Activation Guide

Appendix

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