Never miss a moment to connect with customers
We've updated our digital marketing maturity assessment. See how your data-driven marketing measures up, and discover your roadmap to digital maturity.
Everyday there are hundreds of chances to engage with customers digitally
Research into data-driven marketing maturity by Boston Consulting Group (BCG) finds only 9% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.*
These businesses outperform their peers
Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period. They also continued to outperform less sophisticated peers by an average of 29 ppts in cost savings and 18 ppts in revenue.*
Your roadmap to digital marketing maturity
The Digital Maturity Benchmark is a diagnostic tool developed based on our in-depth research with BCG.
How it works
Benchmark which stage your organisation is at on our digital maturity scale.
Marketing campaigns use mainly external data and direct buys, with limited links to sales.
Some use of owned data in automated buying with single-channel optimisation and testing.
Data integrated and activated across channels with demonstrated link to ROI or sales proxies.
Dynamic execution across multiple channels, optimised toward individual customer business outcomes and transactions.
Dig deeper into how your organisation performs across the 6 dimensions of digital marketing efficiency and profitability.
Improve decision-making and results by working collaboratively across teams and with specialised partners.
Analytics and measurement
Accurately measure and value customer touchpoints, using predictive modelling to help plug any gaps.
Assets and ads
Deliver attention-driving, intuitive experiences across digital touchpoints.
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel.
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control.
Optimise marketing operations to drive profitability and growth.