Never miss a moment to connect with customers
See how your data-driven marketing measures up, and discover your roadmap to digital maturity.
Everyday there are hundreds of chances to engage with customers digitally
But research into data-driven marketing maturity by Boston Consulting Group (BCG) finds only 2% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.*
These businesses have a sustainable competitive advantage
Companies leading the way in multi-moment marketing see 30% cost efficiency savings and a 20% increase in revenue.*
Your roadmap to digital marketing maturity
The Digital Maturity Benchmark is a diagnostic tool developed based on our in-depth research with BCG.
How it works
Benchmark which stage your organisation is at on our digital maturity scale.
NascentNascentBusinesses at this stage work on a campaign-by-campaign basis, using external data and direct buys with limited link to sales.
EmergingEmergingIn these businesses, there is some use of owned data in automated buying, with single-channel optimisation and testing.
ConnectedConnectedBy now, data is integrated and activated across channels with a demonstrated link to ROI or sales proxies.
Multi-momentMulti-momentAt this stage, businesses have dynamic execution optimised towards a single-customer view across channels.
Dig deeper into how your organisation performs across the 6 dimensions of digital marketing efficiency and profitability.
Improve decision-making and results by working collaboratively across teams and with specialised partners
Accurately measure and value customer touchpoints
Assets and ads
Deliver attention-driving, intuitive experiences across digital touchpoints
Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel
Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control
Optimise marketing operations to drive profitability and growth