Never miss a moment to connect with customers

See how your data-driven marketing measures up, and discover your roadmap to digital maturity.

In partnership with

This in-depth assessment takes around 30 minutes to complete.

Everyday there are hundreds of chances to engage with customers digitally

But research into data-driven marketing maturity by Boston Consulting Group (BCG) finds only 2% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.^*

These businesses have a sustainable competitive advantage

Companies leading the way in multi-moment marketing see 30% cost efficiency savings and a 20% increase in revenue.^*

image of person using the app on a mobile

Your roadmap to digital marketing maturity

The Digital Maturity Benchmark is a diagnostic tool developed based on our in-depth research with BCG.

The tool analyses where your business sits on the path to full data-driven marketing and attribution. Then, it generates a personalised, consultative, interactive report. This benchmarks your organisation against others in your industry and makes both strategic and tactical recommendations to help you level up.

How it works

Benchmark which stage your organisation is at on our digital maturity scale.

Nascent
Emerging
Connected
Multi-moment

Nascent

Marketing campaigns use mainly external data and direct buys, with limited links to sales.

Emerging

Some use of owned data in automated buying with single-channel optimisation and testing.

Connected

Data integrated and activated across channels with demonstrated link to ROI or sales proxies.

Multi-moment

Dynamic execution across multiple channels, optimised toward individual customer business outcomes and transactions.

Dig deeper into how your organisation performs across the 6 dimensions of digital marketing efficiency and profitability.

Organisation

Improve decision-making and results by working collaboratively across teams and with specialised partners.

Attribution

Accurately measure and value customer touchpoints.

Assets and ads

Deliver attention-driving, intuitive experiences across digital touchpoints.

Audience

Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel.

Access

Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control.

Automation

Optimise marketing operations to drive profitability and growth.

Use the insights from your report to identify how to drive your organisation to the next level, and work with others in your company and your partners to achieve this.

In partnership with

Start the assessment now

This in-depth assessment takes around 30 minutes to complete.

^* BCG identified these figures by examining success factors and capabilities in over 40 companies across eight industries - read more.

Why digital maturity matters

Consumer shift

Today, more and more of our lives are powered by mobile and digital. We love our devices, but what we really love is the power our devices give us. The power to get exactly what we want, instantly and effortlessly. To have our needs not just met, but anticipated.

For marketers, this means the very nature of how consumers behave and what they expect has changed. And as these expectations ratchet up, so do the requirements (and opportunities) for marketers.

Today’s consumers are:

Curious

They turn to Google Search more and more often looking to get useful advice and answers - even for the small stuff - so every decision they make is an informed one.
- In the last 2 years, mobile searches have risen 239% for best travel accessories, 208% for best face powder and 156% for best wet weather gear. ¹
- Mobile searches for “baby shopping lists” and “healthy shopping lists” are up 180% in the last 2 years. ²
Demanding

They want relevant and tailor-made experiences and expect brands to understand and meet their intent with useful information in the moment.
- "Near me" searches have grown 4.5x on Google search and 6x on Google Maps on mobile in the last 2 years in EMEA. ³
- 89% of marketers say anticipating customer needs and providing helpful experiences along the consumer journey is critical to their brand’s growth.⁴
Impatient

People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly.
- 1 in 2 visits are abandoned if a mobile site takes longer than 3 seconds to load. ⁵

So, how can you be digitally mature and so anticipate the needs of your customers today?

Be there

Use the power of technology and insights to deliver relevant, real-time messages at scale, whenever each consumer is ready for them.

Be helpful

Build a strategy driven by assistance, reorienting to become more relevant across the customer experience.

Be quick

Deliver the speedy, frictionless experiences on mobile that consumers expect.

Of course, if customers benefit, businesses benefit - but they’re struggling to put it all into practice. Our research with BCG shows only 2% of brands are realising the full potential of data-driven marketing.

Find out how you can be there, be helpful and be quick to meet and exceed these ever-rising customer expectations in your interactive Digital Marketing Maturity report.

1 Source: Google Data, EMEA, Jan - Dec 2015 vs. Jan - Dec 2017

2 Source: Google Data, EMEA, Jan - Dec 2015 vs. Jan - Dec 2017

3 Source: Google Data, EMEA, Jan - Dec 2015 vs. Jan - Dec 2017

4 Source: Econsultancy/Google, “An Audience of Individuals,” 2017, n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers (remainder of the sample).

5 Source: Google Data, EMEA, Jan - Dec 2015 vs. Jan - Dec 2017