Digital transformation through data

Discover how your data maturity measures up against other news organizations, plan your progress and move up the scale.

In collaboration with
deloitte logo google-news-initiative logo
Start the assessment now

This assessment takes around 10 minutes to complete.

Improve how you engage and monetize your audience

Across your business, there are a multitude of opportunities to capture value by improving overall reader engagement, increasing direct-paying relationships with readers and driving additional revenue from advertisers.

Your roadmap to data maturity

The Data Maturity Benchmark is a diagnostic tool based on our study with Deloitte of how news and media organizations leverage data to drive engagement and monetization across their digital properties.

Study
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First, it analyzes where your business sits on the path to full data maturity.
Then, it generates a personalized interactive report to help you level up.

How it works

Find out where your retail organization is on the data maturity scale

  • Nascent

    Nascent
    Organizations at this stage have the basic tools, but they often face cultural challenges to truly embracing data-supported decision-making.
  • Developing

    Developing
    These organizations are able to drive value from data in some pockets of their business. Leadership recognizes data as a priority, but is unclear on how to unlock the best returns.
  • Mature

    Mature
    Data-informed decision making is the standard across much of the business. While the technology and tools support various use cases, they are mostly on a project basis and not broadly applied.
  • Leading

    Leading
    These organizations see data as an integral part of achieving their strategic objectives. They experiment with innovative, data-oriented projects and technologies that help drive the industry forward.

Use these insights to identify where you need to develop to drive your organization to the next level

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In collaboration with
deloitte logo google-news-initiative logo
Start the assessment now

This assessment takes around 10 minutes to complete.

* For the purpose of this study, “data” is defined as audience data that encompasses first-, second-, and third-party data collected on user characteristics (such as location and demographic), reader engagement (such as page views and click-through rates) and transaction history (as it pertains to paying for content or other ancillary products and services). The use of data is under the assumption that publishers and their technology providers have received consent from users as defined by local policies and regulations.
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