Digital transformation through data
Discover how your data maturity measures up against other news organizations, plan your progress and move up the scale.
Improve how you engage and monetize your audience
Across your business, there are a multitude of opportunities to capture value by improving overall reader engagement, increasing direct-paying relationships with readers and driving additional revenue from advertisers.
Your roadmap to data maturity
The Data Maturity Benchmark is a diagnostic tool based on our study with Deloitte of how news and media organizations leverage data to drive engagement and monetization across their digital properties.Study
How it works
Find out where your retail organization is on the data maturity scale
Organizations at this stage have the basic tools, but they often face cultural challenges to truly embracing data-supported decision-making.
These organizations are able to drive value from data in some pockets of their business. Leadership recognises data as a priority, but is unclear on how to unlock the best returns.
Data-informed decision making is the standard across much of the business. While the technology and tools support various use cases, they are mostly on a project basis and not business as usual.
These organizations see data as an integral part of achieving their strategic objectives. They experiment with innovative, data-oriented projects and technologies that help drive the industry forward.
Dig deeper into how your news organization prioritises data across four key dimensions
Strategic direction & data foundations
Understand the role of data and the core capabilities required to successfully activate data within the organization.
Understand critical audience segments and how to satisfy their preferences.
Drive financial value directly from readers, whether through subscriptions or net new revenue opportunities.
Reach the right audience and deliver high-impact ad campaigns that do not diminish the reader experience.