Transforming on-site customer engagement
Discover how your digital data maturity measures up against that of other retail organizations, plan your progress and move up the scale.
Accelerating your business with digital transformation through data
Across your business, there are a multitude of opportunities to drive value by using data to improve the user experience, enhance core sales activities and engage in emerging monetization opportunities.
Your roadmap to data maturity
The Data Maturity Benchmark is a diagnostic tool based on our study with Deloitte of how retailers leverage data to drive engagement and monetization across their digital properties.Study
How it works
Find out where your retail organization is on the data maturity scale
NascentNascentOrganizations at this stage have the basic tools, but they often face cultural challenges to truly embracing data-supported decision-making.
DevelopingDevelopingThese organizations are able to drive value from data in some pockets of their business. Leadership recognizes data as a priority, but is unclear on how to unlock the best returns.
MatureMatureData-informed decision making is the standard across much of the business. While the technology and tools support various use cases, they are mostly on a project basis and not business as usual.
LeadingLeadingThese organizations see data as an integral part of achieving their strategic objectives. They experiment with innovative, data-oriented projects and technologies that help drive the industry forward.
To help drive sales, profit and customer satisfaction - dig deeper into how your retail organization prioritizes data across four key dimensions
Strategic Direction and Data Foundations
Understand the role of data and the core capabilities required to successfully activate data within the organization.
Use customer data to enhance the overall online experience.
Core Sales Activities
Leverage data to increase product sales and improve customer experience.
Emerging Monetization Opportunities
Enhance customer experience by serving relevant advertisements and supplier promotions online and in-store.